Consumer intent
A prospect asks for life insurance information through a compliant online form.
Exclusive life insurance leads
More conversations.
Less wasted dial time.
Lion Marketing helps life insurance agents and teams keep their pipeline moving with exclusive, campaign-qualified prospects. Tell us what you sell, where you sell it, and the minimum criteria a prospect must meet—we filter out mismatches before delivery.
✓ Qualified to agreed criteria✓ Exclusive to your team✓ Delivered in real time
Lead quality signal Live
AJ
New qualified prospectFinal Expense · Texas
Qualified- Phone
- OTP confirmed
- Intent
- Coverage requested
- Delivery
- Exclusive to you
Qualification complete3 / 3 checks
Minimum criteria met before delivery.
A steadier way to buy life insurance leads
Buying leads shouldn’t feel like starting over every week.
When lead supply is inconsistent, production gets harder to plan. Your agents either run short on people to call or waste time sorting through prospects that never fit the campaign in the first place.
Lion Marketing gives you a practical way to turn lead flow up when your team has room—and keep it aligned with the products and markets you want to grow.
How Lion Marketing leads work
Life insurance leads built for your pipeline.
We combine campaign targeting, product-fit questions, phone verification, and exclusive delivery so your team gets a more useful starting point for follow-up.
Minimum-criteria qualification
Prospects must meet the campaign criteria agreed before launch. Those who do not qualify are filtered out before delivery.
Phone verification
The prospect confirms their phone number with a one-time passcode before acceptance.
Exclusive delivery
The lead is routed to one agent in real time, while the request is still fresh.
A lead partner with clear standards
Know what is coming into your pipeline.
We agree on the product, geography, qualification criteria, and expected volume before launch. Prospects who do not meet those minimum requirements are filtered out before delivery, so you pay only for accepted leads that satisfy the campaign standard.
Talk through your lead planEvery accepted, qualified lead includes
- 01Full name✓
- 02Verified U.S. phone number✓
- 03Email address✓
- 04Age and state✓
- 05Consent timestamp✓
- 06Completed screening answers✓
More than a one-off lead order
A lead partner that helps keep production moving.
You bring the sales process. We help keep the top of the funnel fed with lead volume shaped around your product, states, and team capacity.
- ✓ Turn lead flow on when your agents have capacity
- ✓ Expand by product or target state as demand allows
- ✓ Keep your existing dialer, scripts, and follow-up process
Supported lead categories
Each product campaign has agreed minimum criteria. Inquiries that do not meet them are filtered out before they reach your pipeline.
Life insurance lead resources
Straightforward guides for buying and working leads.
No vague promises. These guides explain the lead models, tradeoffs, and operating details agents should understand before adding volume.
01
Life Insurance Leads
Understand lead types, delivery, quality standards, pricing variables, and what to evaluate before you buy.
Read the guide →02Exclusive Leads
Learn what exclusivity changes, what it does not guarantee, and how teams can get more from fresh demand.
Read the guide →03Final Expense Leads
See how final expense prospects are targeted, screened, verified, and routed to an agent.
Read the guide →Straight answers
Frequently asked questions.
The practical details agents and agencies usually want to know before adding a new life insurance lead source.
Are Lion Marketing leads prequalified?+
Yes—to the minimum campaign criteria agreed before launch. Prospects who do not meet those requirements are filtered out before delivery, so you pay only for accepted leads that satisfy the campaign standard. Campaign qualification is not the same as carrier underwriting, policy approval, or a guaranteed sale.
Are Lion Marketing leads exclusive?+
Yes. Each accepted lead is delivered to one agent only. We do not resell the same lead to multiple agents.
How are phone numbers verified?+
Before a submission is accepted, the prospect confirms their phone number using a one-time passcode. This helps reduce typos, fake numbers, and low-effort submissions.
Are these live transfers or appointments?+
They are exclusive, real-time raw life insurance leads—not live transfers or preset appointments. Your team controls the dialing, follow-up, and closing process.
How is pricing structured?+
Lion Marketing uses pay-per-lead pricing. Cost varies by product, target states, criteria, and volume. We review your goals first so pricing and available volume are clear before you begin.
Who is the best fit?+
Lion Marketing is built for independent agents and telesales teams that follow up consistently and want a steadier way to keep their pipeline full without building an ad operation in-house.
How does Lion Marketing help support steady production?+
We start with your product focus, target states, sales capacity, and lead volume goals. That lets us align available demand with the way your team actually works instead of dropping a generic batch of leads into your pipeline.
Your productsYour marketsYour volume goals
See if Lion Marketing fits your production plan.
Pick a time below. We’ll review your product focus, target states, team capacity, current pricing, and realistic lead volume—then tell you plainly whether we can help.
30-minute fit call · Clear next steps · No obligation